+900%
topline growth
Beauty & careSeries B
- Topline growth of 900%
- Scaled acquisition & retention systems in parallel
- Performance architecture rebuilt for scale
Introducing India's first GTM accelerator
The best D2C brands take 12 months to validate PMF. The average takes 2+ years. We can do it in under 4 months.
Trusted by 200+ D2C brands
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Get an unfair advantage by working with a team that has scaled dozens of bootstrapped & venture funded startups across pre-seed to series C.
Our process is designed to help you reach first order profitability at the earliest, as opposed to most growth philosophies which have normalized losing money on new customer acquisition.
And a dozen other questions that could keep you up at night — but are merely a checkbox in our launch SOP.
PSPCAVSC1k+1,000+ founders trust our GTM playbooks
Founder speaks
"Porcellia has been with us from the start and we love how they have grown and evolved as a team. Huge shoutout to the team for the creative muscle they have demonstrated in helping us grow 20x in the past 2 years."
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PSPriyasha SalujaFounder, The Cinnamon Kitchen/month, repositioned as India's first PCOS-friendly bakery
/month, before Shark Tank
/month in revenue
Want a PMF sprint like this for your brand?
Book a callPSPCAVSC1k+1,000+ founders learn from our launches
We're a firm deeply committed to partnering with value-driven brands that aim to make a difference in the world. We work best with founders building in sleep-tech, sexual wellness, financial literacy, gut health, PCOS management, longevity-tech, fem-tech, and metabolic health — categories most agencies avoid, and categories we've built genuine, hard-won expertise in.
A GTM accelerator that specialises in new category creation
PSPCAVSC1k+1,000+ founders in our D2C circle
The fastest possible GTM approach for your brand
Built to scale, not just to launch.
Eight steps. No shortcuts. We stay on until PMF actually happens.
We don't guess. We build a testable hypothesis about who you're for and why they'll pay, before a single asset gets made.
We define your category instead of asking how to differentiate in someone else's. Positioning comes before growth, always.
Identity built to hold up across every touchpoint — not a logo exercise, a system that makes the positioning tangible.
A strategy that ties creative output to the business's actual revenue-per-user goals, not vanity engagement.
Every asset — creative, copy, landing pages — built to convert on day one, not to look good in a deck.
We build the acquisition system — tracking, channels, funnels — around the brand, not the other way around.
Into market fast, measured constantly. We're intelligent and mathematical about what's actually working.
We don't hand off at 120 days if PMF hasn't landed. We stay accountable until it does.
We redo positioning and creative as many times as necessary until we actually achieve PMF for your brand. The goal is to design a brand reverse-engineered to generate the highest revenue per user possible on day one — and reach PMF in the shortest period humanly possible.
We're the only brand development team that starts from an ROI lens: reverse-engineering the existence of a brand based on what will actually sell, using the same creative strategy and consumer psychology principles we use to scale brands into 9-figure revenue. Our job as a brand team isn't merely to make things look pretty.
FeaturedFeatured
Source: Business Standard, 7 Jul 2026
Want to launch like DUSQ? Book a call with us.
Book a callPSPCAVSC1k+1,000+ founders trust our GTM playbooks
Reality check
Every major company, Private equity firm, and venture studio is now launching its own D2C brands — armed with years of experience, proven playbooks, and more money than you can imagine. If you\'re building in a new category, that\'s who you\'re actually up against. As a new founder, the fear of falling behind is real. With the right growth partner, this fear can get converted into GTM confidence.
We don't chase differentiation inside someone else's category — we help you define your own. And we do it fast: a performance-ready brand launched in under 3 months, with full PMF validation in the 1-2 months after that. Every brand we've helped build started by answering "who is this the only thing for," not "how do we look better than the competition."
Every discipline below plugs into one outcome — a brand built to find product-market fit, not just look finished.
Founder speaks
"The team is extremely thoughtful and thorough in understanding founder needs and reconciling them with market needs. This clearly played out when our revenue hit 10x in the 2nd month itself."
PCPrithvi ChowhanFounder, VaralifeYour 10x month could be next. Let's talk.
Book a callPSPCAVSC1k+1,000+ founders learn from our launches
4CrARR D2C wellness brand
Founder speaks
Ritesh's candid retrospective on Manzuri — over-reliance on a single acquisition channel, not maintaining relationships with early superusers, and prioritizing "marketing thinking" over "user experience thinking." A no-fluff breakdown of what he'd do differently.
Launched from zero. Here's how fast they got to scale.
topline growth
raised in under 4 months
in 3 months
in 3 months
in 3 months
Our fastest Z2PMF
in 4 months
in 4 months
in 6 months
in 2 months
in 4 months
within 4 months
Schedule a call with our GTM expert to learn
"Porcellia emphasized on setting our organic growth and retention systems from day 0, which is something most agencies don't even think of until the brand becomes more mature, saving us HUGE in opportunity costs."
"Porcellia gets what most agencies miss, that identity comes before growth. The Young Capital brand needed to hold its own in rooms from Mumbai to Tokyo to London. They delivered something that thinks as well as it looks."
PSPCAVSC1k+1,000+ founders in our D2C circle
Note from the founder
Study the best D2C brands — at least in India — the ones that scaled fastest from zero to ₹30-40L/month. Almost none had a big branding agency behind them. Just founders with sharp intuition, no fancy frameworks, who knew exactly what problem they were solving and for whom.
I've watched branding agencies ruin good businesses doing the opposite. Building things disconnected from revenue and ROI. We used to be a hardcore performance company and we started doing brand work by "accident." I clearly remember working on the positioning of The Cinnamon Kitchen in their early days. We did not even know what positioning was tbh back in 2022. All we knew was that if we communicated our core value proposition to customers in a certain way, we will have more efficiency on our spends eventually. This fundamental first principles approach is what we later discovered was called "brand positioning." And as we intentionally kept refining this, we integrated all our growth principles of retention, LTV, cac payback etc to be able to reverse engineer and launch brands that make money from day 0.
Every brand we build is built to scale, not just to sell on day one.
Z2PMF exists because brand and revenue were never supposed to be separate conversations.
Ritesh D. RitelinFounder
Built to scale
The fundamentals of a brand that scales and a brand that doesn't are different. Two brands can post the same revenue, the same ROAS, and the same profit, and still be nothing alike underneath. Three things decide which one keeps growing:
Customers who come back on their own, so every rupee of acquisition pays off more than once.
A position competitors can't copy by matching your price or outspending you on ads.
Being the first name people think of when the need shows up in your category.
One team decides the product and the price. Another does the brand work. A different team makes the ads. Another runs them. By the time the idea reaches the ad account, the pricing logic is lost, the positioning has been diluted, the story has been rewritten, and nobody owns the result.
In Z2PMF, it's all done by the same brain, so nothing gets lost in translation.
The product, the price, the brand, the ads: one source of truth.
One brain behind the product, the brand, the creative and the ads.
That's how Z2PMF™ is built to scale.
PSPCAVSC1k+1,000+ founders trust our GTM playbooks
Zero to PMF in 120 daysBuilt for new D2C categories
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Get your hands on the the stuff that actually compounds.
Positioning. Retention. Content. Community.