We can get your customers to buy faster, buy more and buy more often.
Accelerate the path to first purchase profitability!
Get an unfair advantage by working with a team that has scaled dozens of bootstrapped & venture funded startups across pre-seed to series C. Our process is designed to help you reach first order profitability at the earliest, as opposed to most growth philosophies which have normalized losing money on new customer acquisition.
We're a firm deeply committed to partnering with value-driven brands that aim to make a difference in the world.
Our expertise lies in guiding and empowering brands within the domains of sustainability, sexual wellness, financial literacy, gut health solutions, PCOS management, longevity-tech health-tech, metabolic health & fem-tech.
Categories we've worked in
Longevity-tech
Gut health
Sleep-tech
PCOS management
Financial literacy
Sexual wellness
Fem-tech
Metabolic health
Fragrance
Clean food
Beauty and personal care
OUR CLIENTS
60%Health & wellness
15%Luxury lifestyle
20%Clean food
Growth expertise you can count on!
Based on your initiatives & needs, we'll bring a unique combination of growth functions.
Creative
UGC Ad Creatives
Video production
Graphic Design
UI UX Design
3D Designing
Strategy
User Acquisition
Retention + Lifecycle
Go-To-Market
CAC:LTV Benchmark
Consulting
Founder coaching
Team training sessions
Creative consultation
Performance coaching
Retention
WhatsApp Marketing
Email marketing
Analytics And Tracking
Organic Social
Acquisition
Meta (FB + IG), TikTok, Twitter, Pinterest, Quora, Reddit
Google Full Suite, ASA
Affiliate Marketing
Influencer Marketing
Category Creation Experts.
Our proprietary, content-lead, direct response approach ensures that we're able to connect with your customers at a deeper, emotional level and position your brand as an authority and thought leader in your field. All while keeping first principles of profitability and sustainable growth in mind.
For those of you who do not know, I run 2 businesses, Porcellia, & Manzuri. Over the past few years, i have used Manzuri as a platform for experimenting, and taking big risks, the learnings from which I transfer to Porcellia, which is a D2C growth consulting company that specializes in the wellness niche, and new category creation.
But that’s not how Manzuri started….We started Manzuri in the middle of the covid pandemic when I saw an opportunity to capitalize on the non existent sexual wellness market in India.
We help brands go from 0-10 and beyond at lightning fast pace
Key problems to solve for in each phase
We use tried and tested SOPs, frameworks, and growth systems, leveraging key principles of business, tech, psychology, marketing, design & and copywriting.
Phase 1 : Below ₹10L MRR
Paid marketing heavy approach.
Who are your customers?
Best channels to acquire them?
What does your brand stand for?
Establishing key KPIs
What is your ideal ROAS?
What is a good CAC?
What kind of creatives work?
CRO best practices.
Data setup & enhanced tracking
Phase 2 : ₹10L - ₹50L MRR
Retention Systems & KPIs.
Establishing ideal Email/ CRM/ SEO practices.
Will unit economic get better or worse as we scale?
How to reduce RTOs and cancellations?
Do we need to launch new products?
Solving repeat, retention, LTV: CAC, cac payback & more.
Aggressively test video editing styles to optimize for CAC.
UI/UX & CRO become center of attention as we scale.
Phase 3 : ₹50L + MRR
How to increase revenue without increasing spends?
Community/loyalty program.
Affiliate partnerships
Whitelisting campaigns
Hiring for brand and internal marketing roles.
Product integration partnerships
Paid PR & SEO activities
Our team
The secret that allows us to reverse engineer D2C growth
Ritesh D. Ritelin
Founder & Growth Lead
Hiring, processes, systems and new innovation.
Yuvraj Mehta
Head of Growth
Dhanda-first growth strategist focused on what actually makes money, not vanity metrics.
Ayush Param
Performance Lead
Owns end to end performance strategy and training.
Ashwin Gogawale
Lead Media Buyer - Meta
Our senior most growth star. Owns everything Meta.
Vanshika Mishra
Sr. Growth Manager - Retention
She is the reason our average client retains 30%+ of their customers.
Akansha Bahal
Creative Startegist Lead
Turns creative ideas into growth strategies that capture attention and drive results.
Abhishek Patodia
Sr. Growth Manager
Turn data into decisions and decissions into growth
Toshita Bhardwaj
Sr. Growth Manager
Decoding consumer psychology and the strategy behind scaling D2C brands across global markets.
Sania Merchant
Sr. Creative Strategist
Turns creative concepts that make brands stand out and connect with the right audience.
Atiya Ali
Sr. Creative Strategist
Turns consumer insights into creatives that drive action and help brands grow
Khwahish Chawla
Sr. Growth Strategist
Bringing brands to life through creativity and growth
Manaal Patil
Sr. Copywriter
Copy and account management ninja.
Bhargav Gosavi
Sr. UI UX Designer & CRO Specialist
Responsible to boost Conversions rates & ensure flawless User Experience.
More founders, same story
"Porcellia has been with us from the start and we love how they have grown and evolved as a team. Huge shoutout to the team for the creative muscle they have demonstrated in helping us grow 20x in the past 2 years."
PSPriyasha SalujaFounder, The Cinnamon Kitchen
"The team is extremely thoughtful and thorough in understanding founder needs and reconciling them with market needs. This clearly played out when our revenue hit 10x in the 2nd month itself."
PCPrithvi ChowhanFounder, Varalife
"Porcellia emphasized on setting our organic growth and retention systems from day 0, which is something most agencies don't even think of until the brand becomes more mature, saving us HUGE in opportunity costs."
AVAastha VohraFounder, Manzuri
"Porcellia gets what most agencies miss, that identity comes before growth. The Young Capital brand needed to hold its own in rooms from Mumbai to Tokyo to London. They delivered something that thinks as well as it looks."
SCSairee ChahalFounder & Managing Partner, Young Capital
Real growth lessons from brands making the rules up.
Get your hands on the the stuff that actually compounds. Positioning. Retention. Content. Community.
Category Creation Experts
50+ Case studies!
Get access to our company deck now! Get access to our company deck now!
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Step 1 of 3 · Tell us where you are
Where is your brand right now?
We work very differently with founders at different stages. Pick the one that fits — we'll take you to the right place.
The work looks different at each stage. Pick the one that's honest.
Pre PMF · 0 → 1
You're still figuring out what works.
That's exactly where we start.
Does this sound like you?
Zero-to-one looks different for different founders. But it almost always falls into one of these two places.
a) You've launched. You're spending. But nothing feels certain yet.
This is where most of our zero-to-one founders are. You have a website. You're doing ₹1–10L/month. You're running Meta or Google at ₹1–2L/month. Revenue is coming in, but you can't explain exactly why people buy, and you're not confident that turning off ads wouldn't stop the business.
Ask yourself
Do you understand why your customers are buying — beyond discounts or ads?
Are you using creatives to generate insights about your customers, or just to chase ROAS?
If you turned off paid tomorrow, would anything still move?
If you 5xed your budget overnight, would you feel more excitement or dread?
b) You haven't launched yet — but you're serious.
A smaller group of founders come to us before they've spent a rupee on acquisition. If this is you, the bar is higher. We need to see full-time intent, your business creating genuine value, and a willingness to invest in strategy before execution.
Ask yourself
Are you willing to invest in strategy before pouring money into execution?
Are you building something with a fresh point of view and are ahead of time for your category?
If either of these feels accurate, keep reading.
"Porcellia helps brands grow without increasing ad spend."
That's true. But it's also the most misunderstood part of what we do.
If you're here, you probably expect us to:
Reduce your ad spend
Improve your creatives
Bring in organic traffic
Fix performance marketing
We do all of that. But if that's why you're here, you're missing the point. Because none of those is your real problem.
The problem we're solving — before it exists
Most brands doing ₹15–20L/month are unprofitable. Not because their ads are bad. Not because their retention is broken. Not because their CRO needs fixing.
Because they never understood — clearly, precisely — who they are, who they're for, and why that person should pay full price to buy from them.
So they discount to acquire.
They spend to retain.
They optimise creatives to compensate for a positioning problem that creatives can never solve.
The revenue per user stays low.
The business stays fragile.
Scaling makes it worse.
That problem gets built in at zero-to-one. It compounds silently until the money runs out.
Our job, right now, is to make sure that never happens to you.
We do that through an insane amount of work on brand strategy, brand identity, and brand positioning — and then we accelerate and distribute it using every performance and growth lever available. Meta, Google, email, SEO, CRO. All of it. Built on a foundation that knows exactly what it's saying and why someone should believe it.
You will never have a revenue per user problem if you never have an identity problem.
That's what we're here to fix. Before it needs fixing.
What the work actually looks like
First, we build the foundation. Then we scale it. Aggressively.
Here's what sits at the core:
How your brand is positioned
How your product is perceived
How your pricing works
How your story is told
How your website converts
Why customers buy — and how fast, and how often
Why they don't come back
This is not performance marketing in isolation. Not CRO in isolation. Not creative strategy in isolation.
But we do all of it. You will have a performance marketing team running Meta and Google. A data analyst. A conversion rate specialist. Creatives being made and tested every week.
The difference is that every single one of them is operating from the layer of brand and identity. Not despite it. Because of it.
At zero-to-one, brand is the primary lever. Everything else plugs into it.
Why we're careful here
We take very few zero-to-one brands. This is deliberate.
We look for three things before we say yes:
Founder fit. At this stage, the brand is the founder. We need to understand how you think and why you're the person to build this.
Category fit. We specialise in new category creation — spaces where the positioning question isn't "how do we differentiate" but "how do we define." We combine the traditional growth playbook with a brand growth playbook built specifically for your business.
Creative ownership. The foundational work — positioning, narrative, brand identity — is either built entirely by us, or it's already at an unusually high standard. We don't patch other people's foundations.
What we won't do
We won't run ads into an unvalidated product. We won't make weak positioning look strong with good design. If the product or the thinking isn't there yet, we'll tell you — and tell you what needs to happen first.
Post PMF · 1 → 10
There's a high probability we're not the right fit for each other.
So before you proceed, read this note from our founder, Ritesh.
A note from Ritesh
Dear founder,
Either this is exactly what your business needs, or it isn't.
Either way, we save each other time.
— Ritesh, Founder
Most of the brands we've been able to meaningfully help fall into one of four situations. You'll likely recognise yourself in one of these.
1
You were growing well — and then growth slowed down.
Revenue is stable, sometimes even strong. But you've hit a ceiling. Scaling further feels harder than it should.
Ask yourself
Are you solving something people deeply care about — or just competing for the same demand as everyone else?
If you increased your prices by 10–20%, would your customers still choose you?
2
You're spending consistently on ads, but the business doesn't feel healthy.
Traffic is coming in. Revenue looks fine. But profitability is inconsistent, and scaling feels fragile.
Ask yourself
As you scale, is your dependence on paid marketing reducing or increasing?
Are your AOV and repeat purchase rates strong enough to make acquisition and retention work together — not against each other?
3
You're in the early stages, still figuring out what works.
You're doing ₹2–10L/month. Trying different things. Seeing some traction. But nothing feels predictable yet.
Ask yourself
Do you understand why your customers are buying — beyond discounts or ads?
Are you using creatives to generate insights about your customers — or just to chase ROAS?
4
You're pre-revenue — and want to get this right from day one.
You haven't scaled yet, but you don't want to build something fragile.
Ask yourself
Are you building this full-time with serious intent — or treating it as a side project?
Are you willing to invest in strategy before pouring money into execution?
If even one of these feels like a strong "yes", keep reading.
At this point, you already have a sense of where things are breaking. And you may have heard this about us:
"That they help brands grow without increasing ad spend."
That's true. But it's also one of the most misunderstood parts of what we do.
If you're here, you probably expect us to:
Reduce your ad spend
Improve your creatives
Bring in organic traffic
Fix performance marketing
We do all of that. But if that's why you're here, you're missing the point. Because none of those is your real problem.
You don't have a traffic problem.
You don't have a creative problem.
You don't have a channel problem.
You have a revenue per user problem.
Let's simplify this.
100,000 people enter your ecosystem in a year.
You make ₹5 per user → ₹5,00,000.
Same 100,000 people.
Now you make ₹10 per user → ₹10,00,000.
Same number of users. Completely different business.
Most founders try to scale before they deserve to scale.
They push more traffic into a system that isn't built to convert, retain, or monetise properly — and then blame Meta, creatives, or their agency.
We don't force growth. We remove the reasons it isn't happening.
Because if growth feels hard (despite good ops), something fundamental is broken.
What we do sits at the core of your business
How your brand is positioned
How your product is perceived
How your pricing works
How your story is told
How your website converts
How your customers think
Why they buy
How fast they buy
How frequently they buy
Why they don't come back
This is not performance marketing.
This is not CRO.
This is not creative strategy.
This is what decides whether you scale — or don't.
And the order matters.
First, we increase your revenue per user. Then — and only then — we scale. Aggressively.
Because scaling a broken system only makes you lose money faster.
This is not for everyone
If you're getting a few thousand visitors a month, this won't work.
If you're looking for cheap execution, this won't work.
If you want someone to "handle ads", "do SEO", or "improve creatives", this won't work.
If you're looking for quick wins, this won't work.
Here's the simplest way to think about it: if you have 15,000 people coming to your website every month, even a small increase in revenue per user pays for this work. And this is not a one-time gain. It compounds across every user, every month, for years.
But this only works because of how deep we go.
We speak to your customers.
We study behaviour.
We break down your category.
We analyse positioning.
We rebuild your narrative.
This is not execution. This is changing the inputs that drive your growth.
So if you're looking for:
Better ads
More traffic
Opening new channels for growth
Faster growth
Retention, performance marketing, CRO
We do all of this. But none of it works without fixing/building what sits underneath. And that's what Porcellia's true value prop is.
If this isn't for you
If you're merely looking for execution on platforms like Meta, Google, Reddit, or SEO, this likely won't be the right direction.
I understand — proceed to view available slots ↓
Book a call with a 0→1 specialist. Check your email for a confirmation & next steps immediately after.
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Full growth engine
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PSPriyasha SalujaFounder, The Cinnamon Kitchen
PCPrithvi ChowhanFounder, Varalife
AVAastha VohraFounder, Manzuri
SCSairee ChahalFounder & Managing Partner, Young Capital
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